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Annenberg School of Communication and Journalism University of Southern California
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NBA Fans React to Sterling's Lifetime Ban

Most people believe Sterling's lifetime ban is justified and were not suprised.  

The majority of NBA fans ATVN talked to approved of the commissioner's firm ruling. Most of the fans ATVN spoke with agreed the ruling made by Commissioner Adam Silver was intended to punish him.

Silver confirmed the voice in the recording was Donald Sterling's.

ATVN spoke with USC students who gathered to watch the NBA commissioner's announcement in the Annenberg Lobby.

Sports Media Expert Dan Durbin said it's unclear what's next for Sterling and the Clippers.

The Clippers start moving forward Tuesday night as they take on the Warriors at Staples Center.

Moments before Tuesday's game, Clippers Head Coach Doc Rivers spoke to the media about the Sterling scandal

"It's the start of a healing process um that we need, and it's the start for our organization to try to get through this," said Rivers. "I think our players have done the best that they could possibly do in this situation."

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